Baby-Friendly Hospitals: Pioneering Breastfeeding Support

September 7, 2023

The arrival of a newborn is a life-altering event, and the kind of care both the mother and baby receive during this crucial period can significantly influence their health and well-being. While many hospitals offer maternity services, not all are designated as "Baby-Friendly." But what does this designation mean, and why is it important for new parents, especially those planning to breastfeed? In this blog post, we'll delve into the concept of Baby-Friendly Hospitals and explore why they are vital in providing robust breastfeeding support.

What Are Baby-Friendly Hospitals?

The Baby-Friendly Hospital Initiative (BFHI) is a global program launched by the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) in 1991. The initiative aims to encourage hospitals to offer an optimal level of care for infant feeding and mother-baby bonding. The BFHI helps hospitals equip mothers with the knowledge, self-assurance, and techniques they need to effectively start and sustain breastfeeding for their infants. Hospitals that excel in this area receive special acknowledgment. For those moms who opt for formula feeding due to medical reasons or personal choice, guidance on safely preparing and administering formula is offered. Baby-Friendly Hospitals must adhere to the "Ten Steps to Successful Breastfeeding," a set of evidence-based practices that have been shown to increase breastfeeding initiation and duration.

The Ten Steps to Successful Breastfeeding


1 A. Comply fully with the International Code of Marketing of Breast-milk Substitutes and relevant World Health Assembly resolutions.
1 B. Have a written infant feeding policy that is routinely communicated to staff and parents.
1 C. Establish ongoing monitoring and data-management systems.
2. Ensure that staff have sufficient knowledge, competence and skills to support breastfeeding.


3. Discuss the importance and management of breastfeeding with pregnant women and their families.
4. Facilitate immediate and uninterrupted skin-to-skin contact and support mothers to initiate breastfeeding as soon as possible after birth.
5. Support mothers to initiate and maintain breastfeeding and manage common difficulties.
6. Do not provide breastfed newborns any food or fluids other than breast-milk, unless medically indicated.
7. Enable mothers and their infants to remain together and to practice rooming-in 24 hours a day.
8. Support mothers to recognize and respond to their infants’ cues for feeding.
9. Counsel mothers on the use and risks of feeding bottles, artificial nipples (teats) and pacifiers.
10. Coordinate discharge so that parents and their infants have timely access to ongoing support and care.

Importance in Offering Breastfeeding Support

Early Initiation and Guidance

One of the critical aspects of a Baby-Friendly Hospital is the emphasis on initiating breastfeeding within the first hour of birth, which has been shown to improve breastfeeding success rates. Skilled lactation consultants are usually on hand to assist with latch issues, answer questions, and provide essential breastfeeding education. Baby-Friendly Hospitals prioritize education. They equip new parents with accurate, up-to-date information on the benefits of breastfeeding, how to maintain lactation, and ways to make the breastfeeding experience more comfortable. This education starts prenatally and continues through the postpartum period, helping to set mothers up for long-term breastfeeding success.

Mother-Baby Bonding

These hospitals encourage skin-to-skin contact immediately after birth and rooming-in, which not only helps with emotional bonding but also facilitates easier breastfeeding.

Fostering Confidence and Skills in New Mothers

One of the key roles of a Baby-Friendly Hospital is to empower mothers with the skills and confidence needed to initiate and continue breastfeeding. Skilled healthcare professionals are on hand to guide mothers through the first latch, troubleshoot issues, and provide emotional encouragement. This early support is often instrumental in helping mothers overcome initial barriers to breastfeeding.

Avoidance of Unnecessary Supplementation

Baby-Friendly Hospitals discourage the use of formula, pacifiers, and other supplements unless medically necessary, thereby reducing nipple confusion and encouraging a better breastfeeding routine. It's important to note that while Baby-Friendly Hospitals strongly advocate for breastfeeding, they also respect a mother’s choice to use formula when medically necessary or when an informed decision has been made to do so. These hospitals provide clear guidance on the safe preparation and feeding of formula, ensuring that all infants receive nourishment in the safest way possible.

Community Support

Baby-Friendly Hospitals often act as hubs for breastfeeding support groups, allowing mothers to share experiences and tips with one another. This sense of community can be incredibly reassuring for new mothers and can offer additional layers of support as they navigate the early days of motherhood. Upon discharge, mothers are often referred to community breastfeeding support groups, ensuring that they have the resources they need to continue breastfeeding successfully.

Why Choose a Baby-Friendly Hospital?

  1. Evidence-Based Care: You’re more likely to receive care that supports breastfeeding.
  2. Empowered Choices: You’ll be equipped with the information and skills needed to make informed decisions about feeding your baby.
  3. Better Health Outcomes: Studies have shown that breastfeeding offers numerous health benefits for both mother and child, including reduced risks of infections, allergies, and even some long-term health conditions like obesity and diabetes.


Choosing a Baby-Friendly Hospital can play a significant role in your breastfeeding journey, offering the resources and support you need to successfully nourish your newborn. While the decision may also depend on other factors like location, insurance, and personal preferences, knowing that a hospital has the Baby-Friendly designation can offer valuable peace of mind for expecting parents.

Happy Parenting!

Disclaimer: Always consult with healthcare providers for personalized medical advice.


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Disclaimer: This blog's content is provided for informational purposes only, and does not intend to substitute financial advice, legal advice, professional medical advice, diagnosis, or treatment and you should not rely solely on this information. Always consult a professional in the area for your particular needs and circumstances prior to making any professional, legal, medical and financial or tax-related decisions.