FAQ: Working with Carrot Fertility

As of September 10, 2026 (please confirm with Carrot to ensure you have the most current and accurate information).

Frequently Asked Questions (FAQ)

1. What is Carrot Fertility?

Carrot is a global fertility and family-building platform that partners with employers, health plans, and healthcare systems to provide benefits for individuals and families. Their services support people across the reproductive journey—from fertility and pregnancy through postpartum and parenting.

Many employees receive financial coverage for doula support through their employer’s Carrot benefit.

2. Can Newmom.me doulas work with Carrot members?

Yes.

Carrot recognizes certifications from approved organizations, and Newmom.me Academy certificates are accepted within their certification pathway when doulas apply. This means graduates of our programs may qualify to apply to the Carrot doula directory if they meet the additional criteria.

There are other training organizations which are also accepted. Please check with them about their approval status.

3. How does a doula apply to join Carrot?

Carrot currently accepts applications only when a member requests a specific doula.

Here is how the process works:

1. A Carrot member who has doula benefits identifies the doula they want to work with.
2. The member enters the doula’s name and email into a request form inside their Carrot account.
3. Once submitted, Carrot sends the doula an application.

Carrot prioritizes applications for doulas that members specifically want to work with.

4. Can I apply directly without a member request?

At this time, no.

Carrot’s current process requires a member request before an application is sent. Their team is working on improving this process in the future, but there is no timeline yet.

5. What qualifications does Carrot require from doulas?

Carrot reviews several areas when evaluating applicants. Here is what they state on their document about eligibility req.

1. Certification and/or training
   
   1. Proof of Medicaid enrollment approval as a doula, aligned with the services you are applying for (birth, postpartum)* - if practicing in a state that offers Medicaid coverage for doulas.
      *Additional documentation may be requested at Carrot's discretion.

                             OR

                       2. Active Doula Certification from an approved certifying body.

•  We have aligned our acceptance of certifying bodies with those accepted by Medicaid, which includes more than 140 such bodies across the United States. A complete list of Carrot-approved certifying bodies is available on our application form. Due to the high volume of inquiries, we are unable to review additional certifying programs at this time.
• Doula Certification must confer the title of doula and must correspond to the services you provide. If you have multiple certifications covering different services, please upload copies of each for our review.
• Doula Certification cannot be issued by an organization you own, in whole or in part, or be self-certification.

OR

                    3. Training certificate from an approved organization and a minimum of 3 years of work experience as a professional doula.

We have aligned our acceptance of training bodies with those accepted by Medicaid, which includes more than 140 such bodies across the United States. Carrot accepts doula certifications and training from any certifying body/organization that is Medicaid-approved in the United States. This includes all well-known certifying programs (such as DONA, CAPPA, Childbirth International (CBI), ProDoula, and many more), as well as many smaller, local certifying organizations. A complete list of Carrot-approved training bodies is available on our application form.

• Training should correspond to the services you provide. If you have completed multiple trainings covering different services (Birth/Labor, Postpartum, Pregnancy Loss), please upload copies of each for our review.
• To verify the required years of experience, please submit a CV/resume that outlines your professional doula work history, including dates. We will consider only doula experience directly related to the services you are applying for.
• Training Certificate cannot be issued by an organization you own, in whole or in part, or be self-certification.

2. Professional liability insurance
   
   1. Individual professional liability insurance must cover your services as a doula, must be active (non-expired), and have a minimum aggregate coverage amount of $1 million.
      
      • You must hold individual liability insurance coverage (only your legal name as “Insured”) - we cannot accept group or agency policies, even if you are the business/agency owner.
      • Please note that we require a Certificate of Insurance (COI) that includes professional liability occurrence coverage for doula services.*  
        
        1. Proof of Coverage or wallet cards are not substitutes for the COI.
        2. If you provide the full policy, please make sure the document includes the COI.
      • We do not accept coverage that is only general commercial liability or professional liability covering Miscellaneous,  Allied Health Group, Group Coverage, etc.

DO NOT list Carrot as an Additional Insured or as the Certificate Holder.  

* Alternative Balance policies are currently issued only on a “claims-made” basis, which does not meet our requirements.

3. CPR certification
   
   1. Active, non-expired CPR (or BLS) certification that includes both infant/pediatric/child and adult training.
   2. The CPR training certificate must be issued directly from one of the following organizations:
      
      1. American Heart Association (AHA)
      2. American Red Cross
      3. American Safety and Health Institute/Health & Safety Institute (ASHI / HSI)
   3. The certificate/wallet card should include your legal name, expiration date, training modules/type, an ID, eCard, QR code, or any other details that allow the document to be found and verified online on the provider’s website.
   4. CPR Certification cannot be issued by an organization you own, in whole or in part, or be a self-certification.
      
      
4. Additional information
   
   1. References (please include 2 professional references and 3 client references with names and email addresses only; do not include phone numbers)
   2. Proof of an active, legitimate business payment method used to receive payments from your clients.

This requirement applies to you if you:

• Have a solo or independent practice
• Own an agency or collective, OR
• Work for an agency as an independent contractor/employee AND handle your own billing or charge clients directly

Acceptable business payment method documentation can be any one of the following:

• A recent business bank account statement (within the last 6 months) or online banking screenshot showing your business name and/or your name as the account holder. You may redact financial information if preferred.
• A recent bank letter (within the last 6 months, non-editable and on bank letterhead) confirming that the account is a business account and verifying your name and/or your business name as the account holder.
• A recent statement or screenshot (within the last 6 months) of your business merchant account, payment processor, or professional invoicing platform, clearly displaying your business name and/or your name as the account holder. You may redact transactions or balances. Acceptable platforms include: Stripe, Square, PayPal Business, Shopify Payments, QuickBooks Payments, Wave, HoneyBook, Doulado, and Dubsado.
• A searchable username, QR code, recent statement (within the last 6 months), or screenshot of a peer-to-peer business account that clearly displays your business name and/or your name as the account holder. Examples include Venmo Business, Zelle for Business, and Cash App for Business. You may redact financial information if preferred.

Please note:

• Documentation must be dated within the last 6 months (where applicable).
• The account must be clearly identified as a business account. Personal Venmo, Zelle, Cash App, or PayPal accounts will not be accepted.
• Your name or your business name must be visible on the documentation.

3. Birth and/or Postpartum Sample Contracts (from your independent or solo practice, if you are the owner of an agency or collective, or if you handle contracts directly with clients while working through an agency)
4. Average Rates for Doula Services: Average Birth Labor Package and/or Postpartum standard hourly rate range charged to clients, including all practices through which you provide services (daytime/overnight

6. What should doulas do if they get a Carrot client?

A few practical steps:

✔ Let potential clients know you are open to Carrot-covered doula support
✔ Ask Carrot members to request you through their Carrot account
✔ Prepare your documentation (insurance, CPR certification, contracts, etc.)
✔ Keep your certificate and training documents ready

When a client submits your name, Carrot will send you the application.

7. How can Newmom.me help?

At Newmom.me we aim to help doulas build sustainable, professional practices. Our programs support this by providing:

• Doula training recognized by Carrot
• Business launch guidance
• Sample contracts and intake forms
• Mentorship and community support
• HIPAA training
• Guidance for working with insurance and employer benefit programs

Final Note

Employer-sponsored benefits like Carrot Fertility are rapidly expanding, and many families are now able to access doula care through these programs. Being prepared for these opportunities can help you reach more families and grow your practice.

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Disclaimer: This blog's content is provided for informational purposes only, and does not intend to substitute professional medical advice, diagnosis, or treatment and you should not rely solely on this information. Always consult a professional in the area for your particular needs and circumstances prior to making any personal, professional, legal, medical and financial or tax-related decisions.